dm-drogerie markt
Strategy Presentation

Scope: Mobile

Upon request from Weitclick Berlin we developed a presentation which explains a mobile strategy for dm. It further familiarises the client with user behaviour and needs and introduces best practice examples. This served as the basis for explaining the multi-app approach as well as for deriving recommended actions. The core questions were: What makes an app successful? What are the Do’s and Don’ts of app development?

3short calls
1follow-up project

Project Phases


Based on certain criteria we compared and evaluated examples of apps from similar industries. In alignment with the company's medium and long term goals we then recommended a mobile strategy approach.