The independent retailer EDEKA with its approx. 4,000 successful merchants does offer the opportunity of running one’s own website. EDEKA provides the entire infrastructure as well as a pool of central content. Of course, those retailer sites are subject to EDEKA’s style guide and need seamlessly integrate with the existing offer. Hence we developed a modular concept based upon existing modules and templates of EDEKA.de. All modules were described accurately regarding their form, function and behaviour. Thus, the look and feel of EDEKA.de could be maintained.
Apart from the integration of the existing comprehensive EDEKA module/template tool kit the development of new consistent modules presented a special challenge.