Mobile web users, too, are faced with an increasing app variety. AppRadar is a survey tool for valid measurement of app user satisfaction. In contrast to survey tools’ typical dull questionnaires and check lists, AppRadar leverages the haptic experience of mobile touchscreens offering reliable information about user needs, acceptance and satisfaction in a playful manner.
In cooperation with Aperto Move
In the run-up, we explored and evaluated application areas and question types.
The main focus was on media-tailored concept development and the integration of the survey tool. The aim was to put the fun back into market research by using intuitive gesture control.