A globally operating company group uniting several brands under one roof presented us with a special challenge: they required the development of a new mobile site, which would create a modular system across countries and brands. Such a system enables different country versions and/or brand pages to treat and distribute content modules and page components differently. The mobile website entails various sections such as product catalogue, shop, customer service, client portal, etc.
Screen design by Aperto Move
Contrary to a classic project set-up a more sustainable, cost and time efficient 'multi-brand approach' was chosen to satisfy all countries and brands with only one single concept.
Due to the wide project scope the concept was split up in several work packages which in cooperation with the client were processed iteratively on a one-by-one basis.